Studio Showoff ident

Created a 15 - 20 second animated advert for Studio Showoff, promoting the company.

  • Worked with a team of animators, background artists and character designers.

Final Film:

Storyboard/Animatic: Craig Jones 5-12 seconds Animation: Craig Jones

SUMMARY

MY ROLE

My role was to create the storyboard/animatic, edit the video and sound, present our ideas to the studio and animate part of the animation.

The studio provided us with a document going through what exactly they wanted but for the most part gave us a lot of freedom. We also had meetings where we would discuss our ideas and theres. Here was the outline:

  • Needed to be roughly 15 seconds long

  • Must be visually engaging or comedic

  • Had to include the studio’s logo at the end in some way

  • Had to embody the brand in some way

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PROCESS

WRITTEN DOCUMENT PRESENTATION

A document was written up detailing the synopsis, script and any other notes such as a response to the brief.

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CHARACTER DESIGN

Once the idea had been signed off on, we created character designs while also working on the storyboard to provide a consistent viewing experience.

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STORYBOARD/ANIMATIC

The storyboard was drawn up and made into a rough video with test audio to finalise the timing. As we wanted everything to fit in 15 seconds this was an essential step.